Transforming MTAB’s digital landscape with user-centric design and technical expertise
MTAB is a premier logistics company specializing in the transportation and handling of sensitive and high-value goods across the Nordic region. Seeking to modernize their digital presence and enhance client engagement, MTAB partnered with Accomplice to redesign their corporate website and develop a bespoke client portal for real-time transport tracking.
The primary goal was to elevate MTAB’s digital platforms to match their esteemed reputation in the logistics industry. This involved crafting a modern, intuitive website that effectively communicates MTAB’s specialized services and values, thereby enhancing the user experience. We were also tasked to boost client engagement by developing a secure client portal where customers can track shipments in real-time and access personalized information.
We built robust, scalable platforms that integrate seamlessly with MTAB’s existing systems. Additionally, we sought to strengthen MTAB’s brand positioning by reinforcing their image as an innovative leader in specialized logistics through a polished digital presence.
To achieve these objectives, we embarked on a comprehensive process that combined thorough research, thoughtful design, and meticulous development.
Research and Discovery
Understanding MTAB’s unique needs was crucial. We conducted in-depth research involving stakeholder interviews to align on objectives and expectations. By developing detailed user personas and mapping out client journeys, we identified key opportunities to enhance user experience and engagement. This groundwork ensured that our solutions would be user-centric and strategically sound.
Design and Development
Corporate Website Redesign (mtab.se)
Our team focused on creating a website that embodies MTAB’s dedication to excellence. We designed a responsive, user-friendly interface with intuitive navigation, making it effortless for visitors to explore services and obtain information. The visual identity was refined to reflect MTAB’s brand values of reliability and precision. A strategic content plan was implemented to engage their diverse clientele, and SEO best practices were employed to improve search engine visibility and attract organic traffic.
Client Portal Development (my.mtab.se)
For the client portal, our goal was to enhance the client experience by providing a centralized hub for managing shipments. We developed a secure, custom-built platform where clients can log in to track their transports in real-time. The portal features a personalized dashboard displaying all relevant information at a glance, including shipment statuses, notifications for key milestones, and easy access to important documents like invoices and contracts. Our design prioritized simplicity and ease of use to encourage adoption and frequent use.
Technical Implementation
Our technical expertise was pivotal in bringing these platforms to life. We ensured that both the website and the portal are fully responsive, providing seamless functionality across all devices. Robust security measures were implemented to protect sensitive client data, and we integrated the platforms with MTAB’s internal systems and third-party services for cohesive operations. Scalability was a key consideration, allowing for future growth and the addition of new features. Extensive quality assurance testing was conducted to guarantee reliability and optimal performance.
The launch of the new website and client portal marked a significant advancement in MTAB’s digital strategy. The website’s enhanced user experience led to increased visitor engagement, with more time spent on pages and higher interaction rates. The client portal was warmly received, with a substantial number of clients adopting it for their logistical needs. Clients appreciated the transparency and convenience provided by real-time tracking and personalized dashboards. Internally, MTAB experienced improved operational efficiency due to automation and reduced manual workloads. Overall, the digital transformation strengthened MTAB’s brand positioning, underscoring their role as industry leaders.
Explore MTAB’s Website: mtab.se
Access the Client Portal: my.mtab.se
