Pushing the envelope on mobile photography with Adobe
Adobe wanted to introduce the creative power of their photo editing tools to a new mobile first audience. We created a campaign and digital platform where photographers could learn and challenge themselves by interacting with other photographers, Exhibition Stockholm.
The world’s first photo challenge in augmented reality.
54 secret locations or photo spots as we called them were chosen throughout Stockholm. They could only be found through an alternate augmented reality world accessed through the mobile web app.
At each geographically fenced spot, photographers could upload photos and battle to see who took the best picture there.
Average game time per user
2hrs 9 min
Amount of players
4 099
Likes, mentions, comments
30 000
The world’s first photo challenge in augmented reality.
54 secret locations or photo spots as we called them were chosen throughout Stockholm. They could only be found through an alternate augmented reality world accessed through the mobile web app. At each geographically fenced spot, photographers could upload photos and battle to see who took the best picture there.
Getting users hooked
One of the big challenges we identified was to keep users coming back without having the ability to push notifications to their phones – a drawback of developing web only. To fight this we spent a lot of time creating positive user feedback for all user interactions; voting, finding a photo spot, uploading a photo, exhibiting a photo at a photo spot and so on.
to the right.
“Highly addictive”
– 99mac
Making better photographers
Besides the big picture of letting photographers learn by seeing how others approach a similar location, they were given classic tips on photography such as lighting, exposure and how to best make use of Adobe’s mobile editing tools.
Ai-insights
All uploaded images were subject to a machine learning image analysis, giving us data on what images contained. This data paired with voting data let us give users insights on popular motifs, common photo subjects and things people didnt like to see in photos.
Results
At the end of the 6 week campaign period the best photos from around the city were showcased in an augmented reality exhibition in central Stockholm.
“Like Pokemon go for photo-nerds”
– emmykindstrand
“Our goal was to inspire mobile photographers to take their creativity to the next level using Adobe Lightroom mobile. Accomplice’s creative and technological know-how delivered a campaign that exceeded our expectations.”